Red Ribbon Express, UNICEF

HIV-AIDS AWARENESS
Train-based Multimedia Exhibition on Wheels

 

This AIDS awareness train, sponsored by UNICEF travelled to 10,000 villages in 141 districts across India. During its halts, volunteers disseminated information on HIV/AIDS through an exhibition housed in 3 coaches of the train. We were asked to design the technology for all the interactive displays, including supplying and installing the hardware. Keeping the rural population in mind, the displays were kept simple – pressing a stethoscope or lifting a telephone handset or turning a dial on a radio triggered an audio response. Reliability was an important factor given the vibrations and jerks, and the mobile nature of this exhibition.

  • Client – National AIDS Control Organisation
  • Consultant – Hindustan Thompson Associates
  • Language – Various Indian languages